FROH Foundation

Branding / web-design / web-development

FROH Foundation is an international NGO dedicated to helping people through alternative healing methods and somatic-based coaching. The foundation needed a new branding that would unify the multiple aspects of their work under one conceptual and visual roof, as well as a web-platform to showcase their services and offers. The main challenge was to identify the common ground between various target groups and distill it into a clear brand narrative, as well as to find an underlying structure behind the multiple offers and translate it into a user-friendly intuitive structure on the website.

The band mission statement and overall narrative was established through a series of workshops with the client. Based on the outcome, a visual identity, including the color scheme and the logo, was developed. The logo reflects the foundation’s brand promise – “Coming home to your true nature” – by blending together a leaf (nature) and a nautilus shell (home). The multiple offers of the foundation were analysed and structured into an understandable and comprehensive information architecture, upon which the structure of the site was built.

We use cookies to provide you a better online experience and make our website more effective. By using this website you also agree to our use of cookies.