Robyn Summers Proofreading
Branding / web-design / web-develoment
Robyn Summers offers professional proofreading and editing services to a variety of target groups. The challenge was to develop a brand full of personality, with a professional yet approachable atmosphere, as well as to create a website that would appeal to a wide variety of audiences.
Elegant darker tones combined with a dash of summery yellow create a pleasantly professional, yet welcoming and fun appearance. Quirky custom-made icons add to the friendly approachable look. The user interface is based around accessing information on-click, therefore tuning to the specific needs of each target group and avoiding the text-heavy look.