Branding, visual identity, UX, web-design
GetRemote offers coaching, mentoring and workshops for companies and individuals who want to switch to a more modern way of working: remote. The existing company website needed a facelift and a stronger look to reflect the dynamic and contemporary nature of the brand.
After a thorough target group and product analysis, I suggested a new positioning and visual identity based on stronger colors and a more contemporary minimalist look spiced up by playful illustrations. The structure and UX of the website were re-worked completely to reflect the B2B / B2B separation and offer more clear user journeys to both customer segments. Customer experiences and client logos were integrated into the design to provide social proof and aid conversion.